by Wendy Wilson | May 29, 2019 | Customer Satisfaction
What does customer experience mean? Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world who define customer experience as “How customers perceive their interactions with your company.” The key word here is...
by Wendy Wilson | Jul 13, 2017 | Customer Satisfaction
What is Customer Immersion? In its simplest terms customer immersion is the act of “spending a day in the life” of your customers. Someone from your organisation (usually senior management) becomes a customer and interacts with the organisation so they can go through...
